El comediante Peter Serafinowicz tampoco quiso atrás de Apple y presentó el verdadero iPad:
http://player.ordienetworks.com/flash/fodplayer.swf
Por Alejandro Ángeles
La verdad, yo he dejado de usar Internet Explorer (IE) desde hace muchos años. Primero, privilegié Firefox. Luego, Firefox y Safari. Chrome no me ha atrapado, aunque me gusta lo limpio de su puesta en pantalla.
La mayoría de mis colegas y amigos, también son usuarios de Firefox. Y cada vez que me topo con alguno, le pontifico sobre las bondades de este navegador.
Por todo ello, me sorprenden bastante las estadísticas ofrecidas recientemente por Quancast, que dice que América del Norte (claro, EU, Canadá y México) tiene la base de usuarios de IE del mundo.
De Chrome, Quancast dice que esta herramienta no es muy popular en la región y que Firefox no ha podido despegar como lo ha hecho en Europa y Sudamérica.
Sería interesante ver cómo figura México en esa estadística. La canasta de Norteamérica podría distorsionar el resultado, pues los usuarios de EU y Canadá tal vez sean más apegados al IE y, como se ve con la mayor parte de la gente que conozco, Firefox tenga más penetración acá.
El próximo tres de marzo, Amnistía Internacional (AI) iniciará una de las campañas más grandes que ha realizado en México, por medio de la cual miles de mexicanos y mexicanas realizarán un llamado a los líderes mundiales a tomar medidas urgentes para buscar una solución al conflicto grave y generalizado que tiene lugar en Sudán, particularmente en la región de Darfur.
La guerra civil que afectó a Sudán de 1983 a 2005 se cobró la vida de al menos 2 millones de personas y desplazó de sus hogares a otros 4 millones. En 2003, al ir cesando paulatinamente la guerra civil entre el norte y el sur del país, la rebelión que estalló en Darfur se enfrentó a una campaña de muerte y destrucción contra la población civil y que se cobró cientos de miles de vidas. Unos 3 millones de personas tuvieron que abandonar sus hogares y seguir viviendo en medio del peligro en campos para desplazados en Darfur y el vecino Chad.
Escasez de alimentos y salud
Mortalidad materna
Educación
If there was any lingering doubt that Android is not only used by the nerdy masses of the world, let it be dispelled. Google just made it known that some 60,000 Android enabled phones are shipped daily.
Playing the math game, that would mean that in a 365 day year exactly 21,900,000 Android handsets would be sold. Assuming that Android grows throughout the year, Android could be pushing out nearly 25 million enabled handsets this in 2010.
That means that Blackberry, Apple, and Google are in a three-way unit sales dogfight.
MobileCrunch rightly points out that Apple sold some 8.7 million iPhones in the last quarter, meaning that at the moment it is some 58% larger than Android. iPhone has been out longer, but its commanding sales lead does put it head and shoulders, commercially, above Android.
Even though the Nexus One has had perhaps disappointing sales thus far, Android seems to have plenty of steam for future growth.
Google está lista para entrar en el mercado de las redes sociales por internet. No satisfecha con proveer los sistemas más populares de búsquedas online y correo electrónico, el gigante de la red lanza a partir del 9 de febrero Google Buzz.
En la presentación a la prensa Google describió su servicio gratuito como una nueva forma de comunicarse dentro de Gmail, llegando a ser un nuevo mundo por completo en su servicio de correo.
A su nivel más básico Google Buzz es muy similar a otras redes sociales como Facebook o MySpace, en las que el usuario puede compartir mensajes de estado, fotos y videos con sus familiares y amigos, recibiendo notificaciones con cada nueva noticia. Además al igual que en servicios como Twitter es posible enviar algunas actualizaciones de forma pública para que cualquiera que esté interesado pueda entrar a verlas.
La principal ventaja sobre su competencia es que el servicio está totalmente integrado en Gmail, logrando así una gran cantidad de usuarios potenciales que ya utilizan este servicio. Sin salir de la bandeja de entrada cualquier usuario de este correo electrónico podrá enviar y recibir actualizaciones.
Por otra parte está el componente para móviles, que permite a los usuarios enviar y recibir actualizaciones con facilidad desde cualquier lugar, además de poder “geolocalizarlos”, es decir, mostrar en un mapa desde dónde se ha producido la actualización. Además el servicio se integra perfectamente con otros servicios como Picasa y Flickr para compartir fotos, y Twitter para mantener las mismas actualizaciones en ambos servicios.
Algunos lectores han enviado sus comentarios a la Voz de América acerca del lanzamiento de Google Buzz:
Carlos Larroy, 19 años, Zaragoza, España
Viendo las características que ofrece, creo que Google Buzz sería un buen complemento a otras redes sociales, sobre todo por la utilización del teléfono móvil. Pero habría que ver la cantidad de gente que se apunta, puesto que esto siempre está condicionado a si tus amigos se apuntan o no se apuntan.
Pol Smith, 23 años, Barcelona, España
Es curioso como las grandes webs se copian unas a otras. Si hace tres días Facebook anunciaba que estaba reescribiendo su gestor de correo (para competir con Gmail), hoy Google ha presentado Google Buzz, una especie de red social dentro de Gmail. O una especie de Google Wave reinterpretado para competir con Facebook. De momento seguiré utilizando Gmail para el correo y Facebook como red social, pero mientras… ¡que siga la competencia!
Juan Carlos Sánchez, 23 años, Toluca, México
Creo que Google ha perdido un poco de enfoque hacia donde quiere dirigirse. Actualmente las empresas intentan especializarse, ser reconocidos como lo mejor en algo, cosa que Google va perdiendo poco a poco al querer abarcarlo todo. Por otro lado, ya sabemos que el negocio de Google desde siempre ha sido la información. Sé que es un comentario algo paranoico, pero que Google sepa toda la información que compartimos con nuestros seguidores y que además tenga registros geoposicionados de los lugares donde mandamos información, me hace pensar en Google como un BigBrother a la George Orwel, el cual almacenará tanta información de nosotros que seguramente nos conocerá mucho mejor que nosotros mismos.
Al presentar la quinta edición de Ambulante Gira de Documentales 2010, el actor y productor Diego Luna, a quien junto con Gael García y Pablo Cruz se les ocurrió la idea de hacer este certamen, para “promover un cine que haga reflexionar”.
El festival se llevará a cabo del 12 de febrero al 6 de mayo de 2010, en 12 ciudades del país, como: Toluca, Cuernavaca, León, Puebla, Morelia, San Cristóbal de las Casas, Oaxaca, Monterrey, Tijuana, Xalapa, Guadalajara y la ciudad de México.
Ambulante se compone por 67 documentales, entre ellos 9 mexicanos y producciones de países como Alemania, Austria, Canadá, Colombia entre otros.
Diego Luna platicó acerca de los inicios del festival y destacó el trabajo de todos los colaboradores a través de cinco años y gracias a eso, obtuvo un gran alcance en el extranjero.
El primer año de Ambulante tuvo un aforo de 12 mil espectadores, comparado con el cuarto año, con 46 mil personas, por lo que esta edición esperan a más de 50 mil.
También habrá proyecciones al aire libre como la de Sin Mapa, RIP: Un manifiesto del Remix, la cual se llevará a cabo en el Centro Histórico de la Ciudad de México el día de hoy y contará con la presencia del director del filme Brett Gaylor y de Diego Luna.
Elena Fortes, directora de Ambulante, adelantó que el programa incluye funciones en salas de Cinépolis, al igual que gratuitas en cinetecas, centros culturales, museos, universidades y plazas públicas; además de mesas redondas y talleres.
Twitter is a networking haven for businesses. But is there an easy way to draw the right people to you with Twitter?
The answer is yes and there’s a great Twitter feature that can help you: Twitter lists. Twitter lists can grab the interest of people you most want to meet, help you make a great first impression and can help you with marketing segmentation.
Below I’ll show you some unique ways to use Twitter lists. But first…
Twitter lists creates separate lists of people. If you haven’t already used Twitter lists, watch this video to see how you can get started.
There are two interesting points to remember about Twitter lists:
Now here’s a look at what you can do with Twitter lists.
Twitter lists are great to monitor and listen to different groups of people. No-one else can see your private lists, so this is a good place to start using the Twitter list feature. You can create private lists to:
Private Twitter lists can help you segment the fire hose of information streaming in through your Twitter feed, according to Rohit Bhargava. Segmenting people into lists also helps you more effectively listen to and monitor your market.
John Jantsch says Twitter lists make it easier to listen to what others have to say.
And monitoring people without following them makes it easy to carry out specific market research or intelligence gathering. Once you’ve finished doing your market research, you can simply delete your list without making any changes to the people you usually follow.
There’s not much space to brand yourself on your Twitter profile page. You do have space for a few words in the bio box and you can add in background graphics. But you can also add another dimension to your branding by carefully crafting your public Twitter lists. Here’s how.
Choose appropriate names for your lists
Spend some time finding the best name for your list. There are a few things to keep in mind when naming your Twitter lists:
The bad news is that if you change the name of your list, the URL of your Twitter list changes too and you’ll lose the people following that list. So take some time to get this right.
Choose appropriate Twitter lists for your public profile
When creating your Twitter lists, you want to think of how lists help you:
As you build up a following on Twitter, your followers will be interested in your Twitter lists. The choice of Twitter lists found on your Twitter home page is important for engaging with people.
Choose the number of public lists
Remember, there’s a limited amount of space available for your Twitter lists on your home page. Although you can create a larger number of lists, only about 4 to 6 will appear on your home page depending on the character length of the names of your lists. Your audience will have to click on the “View all” link to see all of your lists if you have more than this.
So you may want to think carefully about the number of lists you want to create and the order in which you create them. Put your most relevant lists at the top.
Advertise your Twitter lists
Create Twitter widgets for specific Twitter lists and put them up on your blog or website to engage people and establish your areas of interest and expertise.
Twitter’s list feature can add some extra marketing power to your Twitter strategy if you take some time to get it right. You also need to find the right way to make your lists work for you. This will depend on your goals for Twitter, your audience and how they like to connect with you.
A good Twitter list improves your visibility in your market. Here are a few more benefits:
What are your thoughts about Twitter lists? How are you using them? Do you regularly follow other lists? Please share your thoughts and comments below.
Cindy King, Managing Editor of Social Media Examiner, is a cross-cultural marketer helping businesses develop globally with international social media. Follow Cindy on Twitter @CindyKing Other posts by Cindy King »
After being saturated with blog posts from every blogger, tech pundit and average Joe about Apple’s newest entry into the tablet PC game, the iPad, we finally decided to seek out the opinions of those who know best (well, sometimes, that is): the tech analysts. Numerous sites have quoted from this analyst or that and a few have even done round-ups of their own, but we never found a comprehensive resource providing all the analyst opinions in one post. So we made our own.Thanks to Barrons, we found a round-up of analyst estimates regarding iPad sales. We’ve taken their post and re-listed the quotes below from lowest to highest. The end result? Sales could be anywhere from 1 million to 6 million. No matter what the number, that’s not too shabby.
Some of the negativity surrounding the iPad has to do with its limited functionality. No multitasking? No Flash? No camera? But as the analysts below point out, when it comes to the iPad, we ain’t seen nothin’ yet. Once developers start releasing their iPad apps, the device will seem a lot more impressive than it does now.
Charlie Wolf, Needham & Company:
Wolf said the iPad is «another winner» from Apple but people won’t realize its potential until developers create iPad apps. «The iPad is not a revolutionary product. But it has the potential to become one once the creative juices of content providers are unleashed…The $500 starting price point is low enough to attract a sizable portion of the early adopter crowd, consisting of iPhone and iPod owners…Our best guess at this time is the Apple could sell four million iPads in its initial year on the market, which translates into at least $2 billion of revenue» (Source: AppleInsider & AllThingsD)
Tavis McCourt, Morgan Keegan:
«We suspect initial sales will be strong (this is Apple, and there are many enthusiasts), and then simmer down a bit after a few months. The ultimate success of a new product category will be the unique apps developed for this device, and with the SDK just going out today, it is hard to know how impressive they will be. However, the good news is that aside from maybe modest iPod Touch cannibalization, we doubt that the iPad will cannibalize any revenues from the massive margin pools within the iPhone and Mac product categories.» (Source AllThingsD)
Like the iPod Touch and iPhone, the iPad will attract casual gamers and game developers to its platform. However, the iPad won’t be considered a serious gaming device by the community. One analyst even claims it won’t generate significant revenue for developers.
Michael Pachter, Wedbush Morgan:
Pachter thinks the tablet will appeal to the casual gaming community. «I think the early offerings on the tablet will be a lot closer to iPod Touch/iPhone style games, and then probably morph into DS kind of games and then ultimately will morph into PSP quality games. The core audience is probably more of a casual game audience than a hardcore audience. So the one device I think will suffer from the introduction on the games side is the DS. And you’re going to see a lot of cross-fertilization of games between the iPod Touch, iPhone and the tablet, so I actually see the iPod Touch benefiting from that.» (Source: TGDaily.com)
Jesse Divnich, EEDAR:
Divnich thinks the iPad won’t appeal to serious gamers. «The iPad has limited functionality and limited controls and will not be taken seriously as a gaming platform from the industry…all publishers will support the iPad, as they do with the iPhone, but I do not expect any publisher to realize a significant amount of revenue from the iPhone/iPad platforms, which means that their iPhone games will have play a supporting role to an overall brand…EA doesn’t expect Sims 3 for the iPhone to be a cash cow; however, they do expect that consumers enjoy the iPhone version and then purchase the PC or console branded Sims games.» (Source: TGDaily.com)
Some analysts reported they were «shocked» by the lack of a Verizon deal. So were we. Larsen from Piper Jaffray speculates as to why that may be – GSM. Here at ReadWriteWeb, we’re hoping the delay is because Apple wants to surprise us with the news at their next big event where they announce iPhone OS 4.0.
Allen Weiner, Gartner Inc.:
«The choice to leave out Verizon was a surprise, given that AT&T has faced complaints from consumers that its network is overloaded by the iPhone…AT&T is going to need to make some sort of statement or some sort of acknowledgement that they’re up to the test of supporting this.» (Source: Business Week)
Chris Larsen, Piper Jaffray:
The choice of AT&T is probably due to GSM, the cellular tech used in large markets outside the U.S. including Europe. «If you can pick one device that you can ship everywhere, you’re going to bring down your manufacturing costs, you’re going to bring down your shipping costs. Verizon is going to be at a disadvantage.» Larsen predicts the iPad may generate $100 million in earnings a year for AT&T. (Source: Business Week)
Of course, in any round-up, there are going to be a few nay-sayers. The analysts below basically called the iPad a big iPod Touch. While their reviews aren’t necessarily out-and-out pans, they’re not as head-over-heels with the device as others have been.
James McQuivey, Forrester:
McQuivey thinks the iPad could be a miss. «The iPad is a grown-up iPod Touch. Apple has taken the safe route of offering its existing customers an option that goes beyond today’s iPod Touch in size and capability, but it has not offered a new category of devices that tackles the five-six hours of media we each consume every day. With no integrated social media for sharing photos, recommending books and sharing home video, the iPad misses a big piece of what makes media so powerful. As it stands, a quick, well-structured response from Amazon in the next version of Kindle could easily be a contender here.» (Source: AdWeek)
Gene Munster, Piper Jaffray:
«Originally we were estimating sales of 2m units in the first calendar year at a price point of $600-$800. With the actual $499/$629 price point, we believe Apple will sell 3m-4m units in the first 12 months….After using the iPad, we believe it will cannibalize iPod touch sales, but not Mac sales. The gadget is a premium mobile device, not a computer; as such, we see some iPod touch buyers stepping up to the iPad, but consumers looking for an affordable portable computer will likely stick with the MacBook lineup.» (Source AllThingsD)
Richard Gardner, Citigroup:
«Looks essentially like a super-sized iPod Touch…Investors are extrapolating that unit estimates could be materially higher than expected given the $499 base price. The flip side is that the low price point together with overlapping features does increase the risk of cannibalization of iPod touch sales.» (Source: Barrons)
Still, at the end of the day, most analysts – especially those who got some hands on time with the device – walked away impressed. Although some of the reviews acknowledged the various disappointments regarding lack of features or functionality, the long-term view for the iPad is positive.
Mike Abramsky, RBC Capital Markets:
«With iPad, Apple creates a revolutionary e-reading, browsing, media, gaming experience. Newspapers, Web pages, books ‘come alive’ with video, animation, color and fullscreen touch.» And as for the mixed reaction in the tech community? «Not everyone initially liked the Ten Commandments either — but they endured.» Although he did find the lack of a camera, multitasking and no Verizon option disappointing, he said the simplicity of the device is its greatest strength. He forecast first-year sales of 5 million, adding 30 cents earnings per share to AAPL stock with an average iPad selling price of $600. (Source: AppleInsider)
Shaw Wu, Kaufman Bros.:
Wu thinks the Wi-Fi only version will be the best seller because of the $130 premium for the 3G version. After hands on time with the device, he was impressed. «We see iPad as a new product category that is superior as a shared device in a group setting (such as a living room or meeting) or as an ultra-portable computer. Sure, there could be some cannibalization, but it doesn’t quite replicate the functionality or form factor of either device.» (Source: AppleInsider)
Craig Moffett, Bernstein Research:
«Longer term, the iPad offers the potential to redefine the boundaries between print and video, turning formerly passive media into active ones, and in the process making what are currently low bandwidth applications (say, reading a newspaper) become much more bandwidth intensive (e.g. by embedding video rather than still pictures).» (Source AllThingsD)
Mark Moskowitz, J.P. Morgan
«iPad is not for everyone, and the first-generation product is sure to have its critics given the prelaunch buzz. In our view, the iPad is a smart, nimble device for heavy content users-Apple’s core customer. iPad is a hybrid of sorts, marrying select benefits of the smartphone and notebook. We expect the market to be small at first, but the gamer and education verticals should construct a meaningful growth ramp longer term.» (Source AllThingsD)
Yair Reiner, Oppenheimer
«It finally gives the right form to leisurely functions long trapped, like the Frog Prince, in the body of a late-20th century office productivity tool.» (What?) However, Reiner estimates iPad sales at only 1.1 million in fiscal 2010. (Source: CNN Money)
Ben Reitzes, Barclays Capital:
«In terms of features & services, we believe today’s launch was largely in line with expectations. However, the pricing is much more attractive than expected and clearly shows Apple desires mass market appeal. Even accounting for potential cannibalization of other products, we believe iPad adds at least $1.00 in EPS power quickly & $20 plus in value to Apple’s shares. He forecasts iPad sales of 2.9 million in FY 2010 and 7.3 million in FY ’11. (Source: Barrons)
Maynard Um, UBS:
«The two big surprises to us were the price points at the low end ($499 for a 16GB model) and the attractive monthly wireless plans with AT&T ($15: 250 MB data transfer; $30: unlimited), with no associated contract. We believe the lower price points & data plans likely increases the mass market appeal for the iPad (vs. prior expectations).» (Source: Barrons)
EDI TIMES 